Does Social Media Marketing Make Sense for the Smallest Businesses?

Are you one of the small business owners who think social media marketing is not for you, you are not alone.  Only a quarter of businesses thought their customers want to hear from them through social media sites.

Attitudes of US Small Businesses Regarding Connecting with Customers via Social Media, Aug 2010 (% of respondents)

Moreover, many of the business owners think that their customers are doing online research or are on social networking sites.

Research shows, however, that 97% of internet users in the U.S. used online media to search for local products and services in Q1 2010, and 57% of them use social networks at least monthly this year.

Whether their primary source is the use of search engine or social networking, or both, more and more are adopting, and not just younger people.

From emarketer.com:

“Social media can be a great equalizer for small businesses to compete alongside larger brands and SMBs are missing out if they are not involved.”

Are you missing out too? You don’t know too much about it?

We can help you to get started.

Friday, November 19th, 2010 Uncategorized

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